Assessments and Plans: For those who need a plan and some accountability to scale their aspirational business.

We can help your organization assess, plan and implement a program to drive accountability and impact.

Phase 1: Leadership Training & Alignment

Choose from a lunch & learn on Aspirational Businesses, align your vision with the Sustainable Development Goals or run a facilitated session to identify organizational challenges that are preventing your vision from becoming reality.

Phase 2: Employee Alignment & Implementation

Know what’s really happening in your organization as we assess your employee’s community engagement preferences & opportunities to deepen aspirational business alignment. We will then support your organization to implement any necessary changes.

Phase 3: Ongoing CEO Support

Reap all of the benefits of our Activate Coaching packagel to stay on track.

Pricing Details:

Programs start at $2,500/ month with one year committment.

Mike Elliott, Director of Development, Outreach, Inc.

Messaging That Drives Results

Ideal for organizations who would like to deepen engagement with a variety of stakeholders, this program will help you:

  • Define how your mission and vision translate into impact

  • Establish partnership goals and success metrics for your nonprofit

  • Clarify the value propositions that most resonate with your ideal partners

  • Identify key industries, organizations or characteristics and or missions where alignment can create a win-win

  • Build a clear process for execution and consistent messaging

  • Remove internal obstacles that could derail engagement post-sale

Each custom assessment and program includes:

  • Interviews with up to 4 internal leaders to identify opportunities, challenges or concerns

  • “Voice of the partner’ interviews with up to 5 existing corporate sponsors

  • Audit and assessment of existing corporate programming offerings

  • Customized report detailing all findings and recommendations

  • A one-year suggested program implementation action plan

one on One coaching

Our individual coaching will help you identify, lead and activate your organization towards world-changing purpose.

Deloitte’s 2018 Human Capital Trends reports “In the era of the social enterprise, stakeholders are taking an intense look at organizations’ impacton society, whether it is how well a product meets people’s needs, how a manufacturing plant a ectsthe community, or how employees feel about their jobs. This mirror—held up to businesses by society—reflects an organization’s identity for all to see, and burnishing that reflection is now vital for success.”

So, two questions:

  1. Who’s holding up the mirror for you?

  2. Do you like what you se

Our Social Capital Coaching Program will help you set a vision, create an action plan, and close the gap between what your stakeholder’s expectations and your organization’s actions.

You’ll Drive the Bottom Line, and You’ll Also:

  • Create a vision and purpose that will excite and engage your team

  • Clarity on what your customers and employees really want from you.

  • A path to driving ethical alignment with our organization

  • Tools to innovate new products or markets

  • Marketing that goes beyond a catchy slogan and builds deep loyalty.

Each Program Includes:

  • A monthly best-practices review & power-hour consulting session.

  • Monthly action plans and accountability

  • Access to a monthly trends report

  • Unlimited Email Access

  • 5 copies of the Aspirational Business book

  • 30% off all ongoing services.

Topics Include:

Each month will focus on a different topic to ensure you’re building engagement across all of your stakeholder groups.

  • Understanding Your Social Capital Quotient

  • Determining the Value of Investment

  • Setting Your Organizational Purpose

  • Understanding Aspirational Businesses

  • Measuring Your Social Impact

  • Understanding Employee Preferences

  • Understanding Customer Preferences

  • Ensuring Ethical Compliance

  • Effective Marketing Messages

  • Social Innovation

  • Roadmap Planning

Pricing Details:

$550/ month with a 12-month agreement

Our next mastermind series will be kicking off in May 2019.

Secure Your Spot Now.


I've heard the questions thousands of times, and I've asked them to myself millions more. 

How do I justify the sacrifices I'm making, when it would be so much easier to just go get a 'real' job?

How do I find people who will support my vision, who speak my language, that won't tell me I'm crazy?

How do I know if I'm making progress towards an impossible vision, when there's no roadmap to follow?

How do I stay connected to the calling of my work, especially when progress is slow?  


It's not impossible, and you're not crazy.

You can create profitability and social impact.

After years of teaching, coaching, mentoring and learning firsthand, it's finally time to bring this show on the virtual road.  This upcoming mastermind group will be made up of the brightest social entrepreneurs across the country. (If you're not familiar with Mastermind groups, it's a peer group of like-minded individuals from across the country who meet virtually once per month and support each other through ongoing communication. )

This 6 month program will help early-stage leaders build profit and purpose into a sustainable organizational model. Through this course, you'll:

  • Consider the appropriate legal model for your business.

  • Identify multiple revenue streams for your social enterprise.

  • Understand and validate the markets that will pay for your service or product.

  • Determine impact metrics to ensure you make the difference you seek.

  • Build a sustainable financial model.

  • Communicate your unique value propositions to each of your stakeholder groups.

  • Identify and position your business to Impact Investors.

Getting my foot in the door of social entrepreneurship seemed like an impossible task. I didn’t know anyone deep enough in the space. Dora’s mentorship taught me about new opportunities and sped up the process of the field that I could not get from any of the other approaches I was taking.
— Katherine Clayton, Omnivis

Dora always finds a way to validate her students and give constructive feedback which allowed our class to grow and learn as much as possible. She is an amazing teacher who knows not only how to teach in an interesting way but also knows how to truly inspire her students to live a better and more fulfilling life. She is a natural and inspirational leader.
— Anonymous Purdue Student


1) Connections with a World-Changing Peer Group.

Each mastermind seat includes: 

  • One 90 minute virtual meeting per month that will include:

    • Specific content & resources related to the discussion topic

    • Expert guest speakers relevant to the discussion topic

    • Homework prep session

    • Hot seat / accountability time to share wins and challenges

  • 2 optional individual coaching calls per month with Dora (learn more about me below)

  • Unlimited email access to Dora

  • A moderated LinkedIn community board for your mastermind group

  • Access to my library of content & tools

  • Monthly newsletters with content, resources & best practices on the topic of social enterprise.

2) Learnings from Expert Resources.

Our highly anticipated guests hail from organizations such as:

  • Lumina Foundation

  • Google

  • Points of Light Foundation

  • Global Impact Investment Network

  • Kauffman Foundation

  • Humana

  • Shared Value Institute

  • Case Foundation


3) Curated Assignments and Individual Coaching

By the end of this session, you'll be able to: 

  • Concisely explain your vision for world-changing Impact

  • Understand your social and profitability metrics

  • Confidently share your business model

  • Begin your outreach to impact investors.


Dora Lutz is an expert at helping organizations grow through making positive impacts on the world. The work she’s doing is changing company cultures and business practices to align profits with community benefit.
— Jacob Schpok, Elevate Ventures

This program isn't for everyone.  But you'll love it if:

  • You believe social impact is as important as profitability.

  • You've accepted some seed funding or awards and have about a 1 year runway for growth, but you know your business plan needs some love before you seek Series A funding.

  • You're passionate about and committed to your business. This is your Plan A and your Plan B.

  • You're willing to spend 1-2 hours per week learning the concepts presented and completing the assignments to make sure your investment is well spent.

  • You're tired of trying to do this alone, and you need a community of like-minded individuals.

The nitty-gritty logistics:

Each 6 month session costs $5,000 per participant. Register and pay in full by September 31st and receive 10% off the total price. 

This class is limited to only 10 participants per session. In order to ensure consistent commitment across the group, as well as avoid any competitive conflicts, particpants are asked to apply. 

The fall 2018 cohort will kick off on October 17, and monthly virtual meetings will be held every third Wednesday through March 2019.

Still wondering if this group is right is for you?

My recent presentation at the Purdue Research Foundation covered a lot of this series content at a high level.  

Dora Headshots-15 copy.jpg

Who am I, anyway? 

Throughout my career, I've always enjoyed identifying, understanding and distilling emerging business into practical, measurable, action plans.  

Now, as the founder of GivingSpring, I consult with businesses, nonprofits and governmental agencies to build strategies that leverage social entrepreneurship and community engagement for greater social impact and profitability.  I'm one of five certified Shared Value Consultants in North America, and had the privilege to created the course “Business Planning for Social Entrepreneurs” at Purdue University. I also serve as an Entrepreneur-in-Residence for the Purdue Research Foundation where I get to support the coolest, most passionate social-entreprenuers in Indiana.

When not teaching, consulting or parenting, I serves on the board of Cancer Support Community, recently chaired the Global Council for the United Nations’ Impact 2030 Initiative, and I lead a Girl Scout troop of 13 third-graders (my most challenging role).