CSR Now Officially Influencing Career Decisions
I'm extremely excited about the SHRM report on 2014 trends because they had a panel on Sustainability Initiatives & Corporate Philanthropy. This means that the broader population is starting to understand that this is an expectation, and that the idea that organizations have to see their Corporate Social Responsibility initiatives only as altruistic is coming to an end. I believe that Corporate Philanthropy initiatives should be aligned with many factors:
Organizational mission and purpose
The wants and desires of its employees.
When everything is in alignment, the 'dirty' feeling of using these initiatives as part of the Marketing or HR Strategy goes away. It doesn't exist as a separate offshoot of the organization - it is a part of the organization.
Of course, building this initiative requires strategy - it's not simply a matter of doing a fundraising drive once a year and expecting it to inherently take on a life of its own. And sadly, most organizations don't have the time to step back and look at the current activities and question whether they're effective, much less measure them. But it IS possible.
Corporate giving extends to a multitude of organizational goals, not just HR initiatives.
How is your organization thinking about CSR as a way to meet its needs?
Interested in learning more? On July 10, 2014, I'll be facilitating a workshop with the Indiana Philantrhopic Alliance to discuss how organizations within our state are using Corporate giving initiatives to attract and retain talent. Members, of course, are welcome to attend, but the IPA is also providing a number of sponsorships for smaller businesses who are interested to come and engage in the conversation. If you'd like to attend, please contact me for more information.